**NEW EVENT**
SGD CPD Digital: How to promote your garden at the RHS Chelsea Flower Show
with Suzanne Hind & Theresa Osen of HIND + OSEN
10th October 2024: 2pm – 4pm
The Soldiers' Charity Garden by Charlotte Rowe MSGD
Please note that this event will be recorded and will be made available to delegates after the event. Once you have booked onto the event an invitation register to the Zoom meeting will be sent via email, including information on how to join the meeting.
Discover how to maximise the impact of designing and exhibiting a Show Garden at the RHS Chelsea Flower Show — for both you and your sponsor — at a CPD session led by experts with over a decade of experience of the Show.
What You’ll Learn:
- Expert techniques for marketing and promoting your garden to attract quality media coverage
- How to craft compelling stories that highlight the unique aspects of your garden
- Strategies for engaging with the media including the BBC Chelsea team
- How to maintain momentum and create a buzz before, during, and after the show
- How to manage the media on Press Day
- Insights from PR professionals with specialist knowledge of the garden and landscape design sector
About Suzanne Hind & Theresa Osen
Suzanne Hind & Theresa Osen are creative consultants with over 30 years’ experience in PR. Since 2010 they have specialised in the garden and landscape design sector working with a variety of clients including the Society of Garden Designers.
They have handled Press & PR campaigns at RHS Shows for over a decade, collaborating closely with garden designers (including Andy Sturgeon FSGD, Tom Hoblyn MSGD, Charlotte Rowe MSGD, Adam Frost and Helen Elks-Smith FSGD) and working with commercial sponsors and charities to maximise their exposure and ensure they benefit from the unique opportunity that RHS Chelsea presents.
Find out more about their RHS Chelsea projects here
“Hind + Osen really get the Chelsea Flower Show. As such, we had a five-times return on investment in PR impact for our sponsor, Sanderson Design Group.“ Ruth Willmott
“Your support throughout the project from the lead-up right through to the show was invaluable. A great combination of efficiency and effectiveness coupled with a great sense of humour.” Helen Elks-Smith FSGD